It started out with designing a logo with the three leaf clover, but seeing as we’ve got four members, we decided to use the idea of having the four-leaf clover. We wanted a logo that would be easy on the eyes and even from afar, people will be able to recognize it. So I began experimenting with typefaces and then including the four-leaf clover.

After all the experimenting in Illustrator, only one caught my attention. The logo was simple enough for everyone to be able to read it and at the same time, maintaining the meaning behind Clover Media.

And so, Clover Media’s identity was born.